In this eBook, you'll find:
What structured interviews are, and why they’re beneficial
The most common biases in interviewing
Myths about structured interviews
How to use Criteria’s interviewing tools
And more!
"Share a real testimonial that hits some of your benefits (but isn’t too sales-y)."
REAL NAME
Use this long-form section to really paint a picture of the before and after. What’s the problem you’re solving? What’s the benefit people are getting?
For example, if you’re hosting a webinar about how to collect leads for an online business, describe the struggle of trying to find and convert prospects—then explain how your webinar is gonna help make it easier.
You can also highlight the urgency or exclusivity of your offer. If this is only available on a particular day or for a limited time, make that clear.
It costs 1.5-2x a person's annual salary to replace them.
Ensure you're making the right hiring decisions up front by utilizing powerful structured interviews.
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The 15 skills employees will need to possess by 2025, as established by the World Economic Forum (WEF)
What’s the value people will get from your offer? Use this section to make your most compelling pitch.
Tell visitors about the incredible discounts they’ll get with their coupon, or the must-read information included in your ebook.
Alternatively, you could include headshots for featured contributors or step-by-step instructions for claiming the offer.
Include a video or photo to help people understand your offer (or just to hype ‘em up).
For example, you could call out some of the specific, actionable learnings from your ebook or webinar.
This is also your last opportunity to call out any information that might convince visitors to convert. Make it count.
As a hiring manager, you know what’s at stake every time you hire someone new. Hire a top performer and you get a rock-star employee who adds incredible value to your team. Hire a poor performer and suffer lost productivity, reduced morale, damaged customer relationships, and the time and effort required to hire a replacement.
The great news is that it’s easy to increase your chances of making a good hire: by conducting structured interviews.
Think about the fact that structured interviews are scientifically proven to be 2x more predictive of job success than unstructured interviews.
Not only that, but structured interviews: