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Tell a compelling story
Use this long-form section to really paint a picture of the before and after. What’s the problem you’re solving? What’s the benefit people are getting?
For example, if you’re hosting a webinar about how to collect leads for an online business, describe the struggle of trying to find and convert prospects—then explain how your webinar is gonna help make it easier.
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What’s the value people will get from your offer? Use this section to make your most compelling pitch.
Benefit 1
Tell visitors about the incredible discounts they’ll get with their coupon, or the must-read information included in your ebook.
Benefit 2
Alternatively, you could include headshots for featured contributors or step-by-step instructions for claiming the offer.
Benefit 3
OUR PARTNERS
Include a video or photo to help people understand your offer (or just to hype ‘em up).
Show visitors what they’re signing up for
In 2018, Insight saw an opportunity to elevate the hiring practices of its portfolio companies. Recognizing the potential for substantial growth and profitability through data-driven hiring decisions, they chose to partner with us at Criteria.
To date, Insight has managed the introduction and integration of our platform, tailoring it to fit their strategic vision and the specific needs of each company. They’ve branded this initiative “Predictive,” a term that now embodies the positive impact we strive to achieve together. As Criteria continued to be the preferred assessment partner for Insight Partners, we launched a new Executive Assessment Program in 2024, to drive productivity and revenue at the most senior level across Insight Partners.
As Insight Partners transitions to enabling you, their portfolio companies, to engage directly with us at Criteria, we are excited to partner with you in transforming your hiring strategies.
Our commitment is to empower your hiring programs with the tools and data you need to drive success and build high-performing teams. Together, we can unlock the full potential of your talent acquisition efforts and pave the way for sustained growth.
Integrations and Partners
Criteria partners with many Applicant Tracking Systems (ATS) and Human Capital Management (HCM) providers to help streamline your hiring process.
Our platform integrates seamlessly with 60+ providers using API technology and customizable solutions, optimizing your workflow and enhancing your hiring outcomes.
View a comprehensive list of available integrations here.
The History of Criteria + Insight Partners
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Driving Talent Success with Insight Partners
TRUSTED BY:
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Criteria is proud to be endorsed as a trusted partner of Insight Partners, recognized for driving substantial value across their diverse portfolio. Elevate your hiring processes with a solution designed to drive efficiency, fairness, and growth.
From scientifically validated candidate assessments to structured interviews and development tools, we empower organizations to make smarter talent decisions and build high-performing teams.
Portfolio companies of Criteria's private equity customers have achieved:
100% training completion
78% fewer no shows
7.5% revenue increase
50% fewer poor performers
85% more likely to attain revenue targets
Hiring Process
Ramp-Up
Productivity
4x greater tenure
7x faster hiring
50% greater diversity
REMARKABLE RESULTS
Every person is a unique blend of skills, passions, and potential waiting to be unlocked. That’s why we empower organizations to assess candidates across multiple dimensions. With a comprehensive and science-backed assessment portfolio, Criteria helps businesses like yours achieve real, measurable results.
Measure:
- Critical thinking
- Problem solving
- Attention to detail
- Learning ability
Cognitive Aptitude
Measure:
- Workplace preferences
- Behavioral competencies
- Sales/customer service fit
Personality/Behavioral
Measure:
- Emotional perception
- Emotional understanding
- Leadership and managerial
Emotional Intelligence
Measure:
- Integrity/honesty
- Ability to follow rules
- Safety awareness
Risk
Measure:
- Math and verbal
- Computer skills and typing
- Microsoft Office suite
Hard Skills
THE POWER OF ASSESSMENTS
Measure candidates across multiple dimensions
Measure:
- Industry knowledge
- Specialized skills
- Job-specific scenarios
- Employee feedback
Customized Tests
Criteria’s comprehensive approach extends beyond assessments. Our structured interviewing tools are twice as predictive of job performance as traditional, unstructured interviews, providing a deeper and more reliable evaluation of candidates.
By integrating scientifically validated assessments with these high-impact interviews, you significantly amplify your talent signal, leading to more informed and effective hiring decisions.
Two Powerful Solutions:
Better interviews for everyone
SET YOURSELF APART WITH STRUCTURED INTERVIEWS
Try a demo of the
Criteria platform
We've helped thousands of companies uncover top talent by harnessing the power of validated science in an easy-to-to use platform. Explore how simple it is to get started.
HOW IT WORKS
Software company predicts sales performance who generate 2-4x more revenue
A large, publicly traded software company implemented the General Aptitude Mobile Evaluate (GAME) and Employee Personality Profile (EPP) to enhance sales performance and fuel revenue growth.
Employees who excelled in both assessments consistently outperformed their peers, driving higher sales across all key roles—Account Executives, Account Managers, and Strategic Account Managers.
The results speak for themselves: optimized talent, stronger performance, and measurable impact on the bottom line.
CASE STUDY
Account Executives (AEs):
Account Executives who passed both tests generated 94% more revenue than those who did not pass both tests.
Account Managers (AMs):
Account Managers who passed both tests generated 70% more revenue than those who did not pass both tests.
Strategic Account Managers (SAMs): Strategic Account Managers who passed both tests generated 383% more revenue than those who did not pass both tests.
Why Criteria
Better Science
Adopt a more data-driven, objective approach to candidate evaluation and selection.
Streamline hiring while maintaining a smooth, engaging experience for candidates.
Better Candidate Experience
Gain valuable insights with powerful analytics and reporting.
Better ROI
Olivia K.
Mid-Market (51-1000 Emp.)
The system is exceptionally efficient on the administrative side of our hiring process. The screening process not only saves us valuable time but also ensures that we focus on the most suitable applicants.
"Easy to use for end users"
Amy W.
Mid-Market (51-1000 Emp.)
Criteria gives us some hard facts to look at when making tough decisions. With the variety of testing, it helps us in a business where we have so many different positions.
“Has helped us hire the right people!”
Alanna G.
Small Business (50 or fewer Emp.)
It allows us to really see who can do the job before we perform interviews and saves our intervening labor hours dramatically.
Quality Testing Gets Quality Applicants
Scott E.
Mid-Market (51-1000 Emp.)
Assessments are available in many options. They give great insight into candidates and how they match the job. With support from Criteria, our implementation process has been smooth.
“A Powerful Platform and Tool”
Elly E.
Enterprise (>1000 Emp.)
From the initiation of our engagement with the Criteria team, they consistently facilitated a seamless and efficient experience for our organization. Applicants participating in the testing process reported a user-friendly, expeditious, and engaging experience, seamlessly integrated into our recruitment workflow.
“The smoothest experience”
Elizabeth W.
Mid-Market (50-1000 Emp.)
I love that you are able to put together your jobs with different types of tests, a la carte. The platform is very user-friendly, and if I ever have trouble, there are a ton of helpful resources to teach and train.
“User Friendly and Multi Purpose!”
What Our Customers Say
Get in Touch
Discover how Criteria delivers immediate value and streamlines efficiency across your organization—empowering smarter talent decisions today.
About Us
Criteria’s science-based assessments, interviews, and employee development resources empower companies of all sizes to hire and develop top talent. Uncover valuable insights throughout the employee journey with a user-friendly, comprehensive suite of tools, thoughtfully designed to help companies make better talent decisions, faster.
© 2025 Criteria Corp. All rights reserved
RESOURCES
Criteria has created a preferred offering and pricing tailored for Insight Partners portfolio companies, with predictable subscriptions that maximize the value of your investment.
Unlock better hiring and talent outcomes with our science-based assessment, interviewing, and employee development solutions to make every strategic asset and every team a powerhouse.
Preferred pricing and plans to suit your business needs
